Gifford Booth & Lord Watson discuss Social Media


  1. Laura Magruder January 29, 2013 at 3:33 pm - Reply

    Fascinating interview – I like the bottom line communication that Facebook may seem casual, but as in any other arena, to be effective, you need to know who you are, and what you have to communicate. The corporate world is definitely taking steps to leverage social media, and harness that horizontal power – it’s not clear to me whether this is an effort at control of personnel or actually an attempt jump into conversations already in progress and tap into the creative power of that conversation, to capture new ideas that can brew in that atmosphere. In any event, very lovely video!

  2. Janice O'Rourke February 20, 2013 at 3:09 pm - Reply

    Great interview about where we are at this particular juncture in “horizontal” communication. It is a challenge for leaders and for organizations overall to engage an audience in an intimate way and not completely lose control of the discussion. Being authentic and understanding deeply what you stand for/ stand behind is essential. In watching this interview, it calls to mind the TED talk on losing control of your brand: Tim Leberecht

    The conversation is happening with or without you. Will you be a part of it?

  3. Robin June 19, 2014 at 10:23 am - Reply

    Excellent, clear and helpful comments from Lord Watson.
    And another key to success with this “horizontal ” medium is knowing
    your audience well. We make those vital connections and impact on
    others when they see we are meeting their needs.
    Great segment,
    Dr. Robin Levenson Andrews

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