Understanding what work means to your people is the real key to greater productivity and higher profits.
Understanding the personal meaning you find in your own work will make you a better leader. 

Everyone who works for you has a unique reason for spending their waking hours in the service of your business. It goes far beyond the paycheck and the benefits. It is connected to something personal. It’s true for every employee from the custodial staff to the management team. And it is true of you, too.

The soft stuff is really the hard stuff. Making meaning at work is the key to overcoming some of the biggest personal and organizational performance challenges businesses face. It's what keeps people engaged, active and creative. It's what makes leaders inspiring and accessible and what brings and keeps teams together. It's what gives life to your mission, your purpose and your planning.