The Credibility of Leaders


A fundamental principal of leadership is trust and the tool with which to build trust is narrative. In a time when the media provides an onslaught of indictments of CEOs around the world, citing individual avarice as the primary motivation to keep companies afloat, what role does narrative play in establishing a real sense of trust between leaders and the people they lead? Allen and Alan examine the issue of credibility in the third part of their discussion on leadership.



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