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The Performance People

The bureaucracy and fear playing out in corporate theaters around the world is choking the potential for better.

We’re here to edit out the drama. To liberate and harmonize talent. To choreograph a beautiful flow. Because performance impacts everything. From the way we act to how we work with others.

That’s why TAI plays a supporting role in success. Our aim is to move people to move the crowd. Because life-changing performances always shine from the inside out.

1979, Chapter 1:
The Actors Institute

Three young entrepreneurs with backgrounds in the performing arts rebelled to create a new kind of acting school. Their purpose was to help members of the theatre community in New York and Los Angeles understand themselves as artists and provide them with the tools to communicate that understanding with impact. Success quickly saw the company working across the US, Europe, Israel, and beyond.

1996, Chapter 2:
The TAI Group

TAI was hired by a global management consulting firm to raise the next generation of voices and turn them into world-class speakers and brand ambassadors. Adapting the powerful principles, methodologies and techniques used with actors, TAI helped them understand their identities as leaders and what they wanted to cause, giving them high impact communication skills to reach and mobilize a broad spectrum of audiences.

We did it and to this day, we are still marrying brilliant minds with open hearts to cue epic performance in that company and hundreds more.

2022, Chapter 3:
The Performance People

Our aim is to move people to move the crowd. Because performance impacts everything. From the way we act to how we work with others.

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